Promotional items
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Products for sale or give-away to reinforce brand awareness and positioning as well as to reward customers.
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The item can, but does not always feature, the logo of your brand. It is of course better for your brand if your incentive item features you logo.
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The functionality or design of the item should reinforce the positioning of your brand. e.g. umbrella for insurance, travel bag for airline, etc....
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Must be of good quality as the quality of the item will reflect on the quality of your brand.
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Should be functional so that it is kept by the person who bought it or received it.
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Visibility in public is a plus: e.g. umbrella, hat, t-shirt, etc...Frequent visibility in home or office is also advantageous. e.g. calendar, fridge magnet, etc...