Marketing activities plan
Marketing tools / activities
There are many , many marketing tools. Often entrepreneurs limit themselves to advertising and traditional promotions.
Traditional media like Print or TV are often not targeted enough.
- A large proportion of the audience is not in your potential customer group.
- They often lack time-relevance. People are not interested in the product or service at the time they see your ads.
- People have learned to tune out, ignore the ads.
- Not interactive. People cannot interact with your company immediately.
- Only two senses (seeing and hearing) and two dimensions
- Difficult to measure impact (advertising awareness and ad-likeness are not relevant to purchase intent.)
The limit for marketing activities is only the limit of your imagination. Here is a non-exhaustive list of marketing tools available to you.
Traditional Media
- TV
- Press
- Radio
- Outddors
Internet
- Banner Ads (CPM, CPC, CPP)
- Email campaigns / Newsletter
- Search Engine Optimization
- Search Engine Marketing
Non-traditional Media
Any media which is not listed under traditional media (e.g. cars, people, hot-air-baloon, etc...)
Public Relations / Media relations
- Newswires press releases
- Direct press releases
- One on one journalist relation
- Press conference
- Online media kit
Direct marketing
- Direct mailing
- Direct emailing / newsletter
- Direct sales
In Store marketing
- Trade programs
- Mystery shoppers
- POSM placement
- In-Store events
Promotions
- Contests/ Sweepstakes
- Price promotions
- Product promotions
Stealth Marketing
- Mystery shopper
- In-Store brand ambassador
- Stealth events
- Product placement in film, games, books, music...
Viral Marketing
- Refer a friend campaign
- Viral videos
- Local celebrities endorsement