Marketing
You probably know marketing, so we won't go over the basics here. There are plenty of goods books on the subject in very book store or public library. Wikipedia provides some good basic information on the subject.
Marketing for start-ups and / or innovations
We have found that start-ups have different marketing needs. The
emphasis is often on media relations, promotions and viral marketing. Yearly plans are
too rigid, start-ups need to test different approaches fast and economically
and invest in what shows positive short turn return on investment.
We can help you put together the overall approach to market your new idea
or concept.
We suggest a 4 steps approach for the development of a marketing strategy for your business. This strategic process takes anywhere between 1 day of work with Vernalis to 2 or 3 days for large launches.
- Market analysis
- Marketing strategy
- Brand identity development
- Marketing activities plan
We can provide support for the execution of brand identities and for some marketing activities.