SEO, Search engine optimization

 

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Search engines sent robots to browse websites (e.g. Googlebot ). Your website must be designed for humans but also for the robots so that the search engine can determine where to show your website in search results. SEO (search engine optimization) is the work of designing website for search engines so that your site comes in among the first ones for the search terms that interest you.

Search engines use two main factors to determine search results:

Relevancy of your website.

  • Your website content should be optimized for certain keywords.
  • Assign each page of your website for different key words
  • Use keywords consistently through the page. (that is in the metas, on "alt text" describing photos, in the website copy, on internal text links, on bold text.


Importance of your website.

  • The importance of your website for google is expressed by the page rank. The higher the page rank the better (10 is maximum). The page rank is determined by the links back to your site from other sites. The more websites link to your site the better.
  • The quality of the link are very important and is mainly driven by the following factors:
    • The importance of the page linking to your website.
    • The amount of link on the page (the least the better)
    • The content of the page linking to your website (the page linking to your site should have content related to the content of your site.

 

Content is king. The more content you share with internet users the more traffic you will generate for your website.